music, media and entertainment solutions
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Online Marketing Services
Sunshine HQ develops and manages the best online marketing solutions that connect you with your audience and drive traffic in order to maximise your profits.
Campaign Management
We provide you with a competitive advantage. Our strategic marketing campaign management ensures pure synergy between offline to online.
Search Engine Marketing
We oversee all search engine marketing needs, including pay per click campaigns (adwords), contextual search advertising and search engine optimisation. For us it is as much about saving costs as it is increasing your income. We work closely with Google account managers.
Additional Innitiatives
We also take care of social media optimisation, Email marketing and to really intensify a campaign, we run video pre rolls and strategic URL targeting (OK, we call it piggy backing).
Video pre roll
Video pre rolls allow us to strategically push the brands that we are marketing in front of vast, demographically correct audiences, that visit a number of highly visible top level websites. This is TV advertising for the 21st century and ideal for the music industry.
Specific branding
We treat each release as it’s own “brand” and social media is the ideal medium to push awareness into the minds of potential consumers. We then capture these people passively searching Google for more info and deliver them direct to the store, ready to buy. Thus helping a natural ranking to cost effectively drive traffic.
Promotions using social media
We also push promo codes via social media relating to each brand, inducing a Google search on these promo codes. We then deliver them straight to the store related to the promotion.
Offline Data Tracking
We also use these approaches to enhance traditional PR and Media based campaigns to increase revenue and quantify the best PR and Media routes to reduce costs.
Ad purchase and placement
We strategically target ad placements and negotiate directly with many leading media channel networks including Sky, Fox, Myspace, Global Radio and YouTube.