30th November 2009
Sunshine HQ has just seen its new version of the end to end direct to consumer retail platform, Sunlight HQ go live in the last 2 months. It is sophisticated (mobile friendly/compatible) online retail software that has been designed and built for music, media and entertainment companies, wanting to communicate and distribute content direct to their audience/fan base.
Harpreet Singh, tech director comments "We at Sunshine are incredibly proud of delivering the ultimate direct to fan platform. It includes a raft of features within the CMS that can easily control and add value to any release, promo, event or campaign. The platform is also built in the newest version of the .NET code, therefore, allowing us to scale up and / or provide flexible bespoke developments, upgrades and flexible 3rd party integration efficiently, which dramatically cuts the cost of tech services".
Sunshine HQ Director, Mark Debenham noted that "It also retains all fan/end user demographics and KPI's in great detail, enabling clients to understand who is visiting and buying from your own ‘branded’ store front, thus facilitating a direct relationship with the fan base, this then has longer term advantages to induce further repeat business ongoing." In terms of the platform's uniqueness, the "features such as territory restriction by continent and an intelligent payment gateway which maximises the supply chain margin, are just a few of the USP's of Sunlight"
The Sunlight retail platform has is a 360degree online music retail solution. It allows maximum flexibility and robustness.
Sunlight powers full websites with digital stores or just the digital store, which can either be standalone with a unique domain name e.g. www.artist-release.com for a specific product release, or as a satellite site linked out from another/label website, or they can be seamlessly integrated into an existing site via a “Store” button link on your navigation bar.
All Sunlight stores:
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Allow you to sell digital and physical products and merchandise through one check out
- Allow you to sell via SMS
- Allow you to set up a product subscription service
- Allow you to maximize user generated content
- Allow you to sell audio, video and other media in any format/file type.
- Allow you to set your own price
- Allow you to offer bundle products as well as single products
- Allow you to offer pin codes for brand promotions/ticketing solutions
- Allows you to create live / on demand low cost and high quality streams
- Allow you to create deep links (one click to your checkout from anywhere) that you can embed into any html supporting website.
- Allow you to create localized content and checkout in local currency
- Are MCPS/PRS registered
- Give you state of the art royalty accounting system – you can view this in ‘realtime’
- Gives you detailed end user demographics from all sales activity - you can view this in ‘realtime’